{"id":9027806,"date":"2019-08-28T08:21:42","date_gmt":"2019-08-28T07:21:42","guid":{"rendered":"http:\/\/gremicat.es\/?p=13320"},"modified":"2019-08-28T08:21:42","modified_gmt":"2019-08-28T07:21:42","slug":"protegir-marca-a-lestranger","status":"publish","type":"post","link":"https:\/\/www.gremicat.es\/ca\/protegir-marca-a-lestranger\/","title":{"rendered":"Com protegir una marca a l’estranger?"},"content":{"rendered":"

La protecci\u00f3 d’una marca a l’estranger s’obt\u00e9 de diverses formes: directament pa\u00eds per pa\u00eds o mitjan\u00e7ant una marca internacional.<\/span><\/span><\/p>\n

 <\/p>\n

[texto_central]<\/p>\n

Conegui els procediments i requeriments per a registrar la seva marca<\/h2>\n

La protecci\u00f3 d’una marca a l’estranger s’obt\u00e9 de diverses formes: directament pa\u00eds per pa\u00eds, presentant les corresponents sol\u00b7licituds en cadascun dels pa\u00efsos en els quals es vol registrar la marca; mitjan\u00e7ant una marca internacional, que exigeixen tenir una sol\u00b7licitud espanyola o una marca espanyola ja registrada o una de la Uni\u00f3, o mitjan\u00e7ant una marca de la Uni\u00f3 Europea (UE).<\/p>\n

Una vegada hem registrat una marca al nostre pa\u00eds d’origen, per exemple, a Espanya, pot ser interessant donat les expectatives de negoci, per exemple, ampliar la protecci\u00f3 del registre de la marca a l’estranger.<\/p>\n

La definici\u00f3 de marca i els seus tipus es troben recollits en l’article 4 de l’actual Llei 17\/2001 de Marques, que determina en el seu apartat primer que: “1. Podran constituir marques tots els signes, especialment les paraules, inclosos els noms de persones, els dibuixos, les lletres, les xifres, els colors, la forma del producte o del seu embalatge, o els sons, a condici\u00f3 que tals signes siguin apropiats per a:<\/p>\n

a)<\/strong> distingir els productes o els serveis d’una empresa dels d’altres empreses<\/p>\n

b)<\/strong> ser representats en el Registre de Marques de manera tal que permeti a les autoritats competents i al p\u00fablic en general determinar l’objecte clar i prec\u00eds de la protecci\u00f3 atorgada al seu titular.<\/p>\n

Atenci\u00f3.<\/strong> Amb efectes des del 14-01-2019, despr\u00e9s de la modificaci\u00f3 introdu\u00efda pel Reial decret llei 23\/2018, de 21 de desembre, de transposici\u00f3 de directives en mat\u00e8ria de marques, s’elimina el requisit de representaci\u00f3 gr\u00e0fica en el concepte de marca. Aix\u00f2 implica en la pr\u00e0ctica l’obertura del registre a signes “no convencionals”, com, per exemple, les marques olfact\u00f2ries.<\/p>\n

El Registre de Marques tindr\u00e0 car\u00e0cter \u00fanic en tot el territori nacional i la seva gesti\u00f3 correspondr\u00e0 a l’Oficina Espanyola de Patents i Marques, sense perjudici de les compet\u00e8ncies que en mat\u00e8ria d’execuci\u00f3 de la legislaci\u00f3 de propietat industrial corresponen a les Comunitats Aut\u00f2nomes.<\/p>\n

\u00c9s important registrar la seva marca tant nacional com internacional.<\/strong>Registrar una marca ens permet que no hi hagi una altra persona o empresa que utilitzi el nom del nostre producte o empresa. Tampoc el logotip.<\/p>\n

Una marca o un nom comercial concedits a Espanya, s\u00f3n protegits a l’estranger?<\/strong><\/p>\n

No. Nom\u00e9s est\u00e0 protegit a Espanya. Encara que li sembli una situaci\u00f3 poc probable, hi ha hagut empreses que, despr\u00e9s de contactar amb un distribu\u00efdor del pa\u00eds al qual anaven a exportar, s’han trobat amb que aquest se’ls avan\u00e7ava i registrava la seva marca en aquest pa\u00eds. Aix\u00f2 succeeix perqu\u00e8 la protecci\u00f3 que una marca registrada concedeix al seu titular \u00e9s nom\u00e9s territorial.<\/strong> \u00c9s a dir, si vost\u00e8 t\u00e9 la seva marca registrada a Espanya, pot utilitzar-la en exclusiva al nostre pa\u00eds, per\u00f2 no est\u00e0 protegit en altres territoris.<\/p>\n

El millor per a prevenir situacions d’aquest tipus \u00e9s sol\u00b7licitar el registre de la seva marca als pa\u00efsos en els quals tingui inter\u00e8s a exportar.<\/strong>.<\/p>\n

La protecci\u00f3 de les marques fora de les nostres fronteres pot fer-se per diferents vies:<\/p>\n

1. Directament en cadascun dels pa\u00efsos en els quals vulgui entrar: dipositant les corresponents sol\u00b7licituds en cadascun dels pa\u00efsos en els quals es vol registrar la marca.<\/p>\n

2. Mitjan\u00e7ant una marca internacional: Per aquest procediment, regulat per l’Arranjament de Madrid i en el seu Protocol es pot obtenir protecci\u00f3 en fins a 114 pa\u00efsos dipositant una \u00fanica sol\u00b7licitud, en l’Oficina Espanyola de Patents i Marques (OEPM) per al seu trasllat a l’Oficina Internacional de OMPI (Ginebra), tenint el registre els mateixos efectes que si la sol\u00b7licitud hagu\u00e9s estat presentada en cadascun dels pa\u00efsos designats. Despr\u00e9s de ser rebuda en la OMPI la sol\u00b7licitud \u00e9s enviada als pa\u00efsos designats en els quals comen\u00e7a la seva tramitaci\u00f3 nacional podent ser concedida o denegada independentment en cadascun d’ells.<\/p>\n

3. Mitjan\u00e7ant una marca comunit\u00e0ria: Procediment regulat pel Reglament de la Marca de la Uni\u00f3 Europea que estableix la possibilitat d’obtenir mitjan\u00e7ant una \u00fanica sol\u00b7licitud, que haur\u00e0 de presentar-se davant l’Oficina de Propietat Intel\u00b7lectual de la Uni\u00f3 Europea (EUIPO) d’Alacant, protecci\u00f3 en la totalitat dels pa\u00efsos de la Uni\u00f3 Europea.<\/p>\n

La Marca de la Uni\u00f3 Europea t\u00e9 un car\u00e0cter unitari i produeix el mateix efecte en tot el territori de la Uni\u00f3.<\/p>\n

La durada d’aquest registre \u00e9s de 10 anys renovables indefinidament.<\/strong><\/p>\n

Per a ampliar aquesta informaci\u00f3 consulti amb Assessoria jur\u00eddica<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

La protecci\u00f3 d’una marca a l’estranger s’obt\u00e9 de diverses formes: directament pa\u00eds per pa\u00eds o mitjan\u00e7ant una marca internacional.   …<\/span><\/p>\n","protected":false},"author":1,"featured_media":9027807,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9027806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nCom protegir una marca a l'estranger? - gremicat<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gremicat.es\/ca\/protegir-marca-a-lestranger\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Com protegir una marca a l'estranger? - gremicat\" \/>\n<meta property=\"og:description\" content=\"La protecci\u00f3 d’una marca a l’estranger s’obt\u00e9 de diverses formes: directament pa\u00eds per pa\u00eds o mitjan\u00e7ant una marca internacional.   ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gremicat.es\/ca\/protegir-marca-a-lestranger\/\" \/>\n<meta property=\"og:site_name\" content=\"gremicat\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-28T07:21:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gremicat.es\/wp-content\/uploads\/2019\/07\/registro-de-marca1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1\" \/>\n\t<meta property=\"og:image:height\" content=\"1\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"gremicat\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"gremicat\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/ca\\\/protegir-marca-a-lestranger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/ca\\\/protegir-marca-a-lestranger\\\/\"},\"author\":{\"name\":\"gremicat\",\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/#\\\/schema\\\/person\\\/ac1bfa0959d68dd45407bf1627d17534\"},\"headline\":\"Com protegir una marca a l’estranger?\",\"datePublished\":\"2019-08-28T07:21:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/ca\\\/protegir-marca-a-lestranger\\\/\"},\"wordCount\":822,\"publisher\":{\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/ca\\\/protegir-marca-a-lestranger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gremicat.es\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/registro-de-marca1.jpg\",\"articleSection\":[\"Sin categor\u00eda\"],\"inLanguage\":\"ca\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gremicat.es\\\/ca\\\/protegir-marca-a-lestranger\\\/\",\"url\":\"https:\\\/\\\/www.gremicat.es\\\/ca\\\/protegir-marca-a-lestranger\\\/\",\"name\":\"Com protegir una marca a l'estranger? 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